2016 has given us a lot of Star Trek logos– many of them are variations on the classic delta shield. I thought I’d take a moment to look at my favorites.
First off, is the “50” logo from Roddenberry.com. I LOVE this one! My favorite part is that the “0” behind the delta shield is reminiscent of the TOS movie era badge & belt buckle. I also like that they avoided using the TOS font– which is very overused to be honest. I love this one so much that I ordered the lapel pin version of this logo from the Roddenberry Shop!
Next up is the official 50th Anniversary logo from the CBS ran StarTrek.com. This one uses the afore mentioned TOS font and places the “50” inside the delta shield. The problem here is that the 5 looks a lot like an S. At first glance it looks like the logo says “SO”. Still, this is the logo that CBS has gone with for all the official 50th Anniversary merchandise. Don’t get me wrong– I don’t hate it. But I honestly think the Roddenberry version is better.
The final graphic I want to look at is hot off the presses. Yesterday CBS released a teaser trailer for the new TV series that will be distributed on CBS All Access. It ended with an all new title logo for the show! Now, this might not be the final title logo, but overall it looks pretty nice. Again, the TOS font is used for the words “Star Trek” (no subtitle yet). The delta shield has a scored metallic look and is divided with a line. It reminds me a little of the Trek.FM podcast network’s logo.
The question is, what else can we do with this delta shield insignia. Let’s take a look at how it’s been used over Trek’s 50 year history: